Skip to main content
In Architect, a URL button is a CTA that navigates the visitor to an external link when clicked. For example, a “Book a demo” button that opens your Calendly page or a “Learn more” button that links to your website. When a visitor clicks a URL button on your Architect page, a custom event called architect_cta_click is fired. You can use Google Tag Manager to capture this event and send it to Google Ads as a conversion.

​
Prerequisites

Before you start, make sure you have:
  • Access to your Google Ads platform
  • Access to your Google Tag Manager account
  • Access to the Architect platform (app.tryarchitect.com)
  • A CTA set up in Architect as a URL link on an example page so you can test

​
Step 1: Create a conversion action in Google Ads

1

Open Google Ads and navigate to Goals

In your Google Ads account, go to the left-hand menu and click Goals. Then click + Create conversion action.
2

Choose the conversion category

Select the most relevant category for your use case, such as Outbound Click.
3

Configure the conversion

Click Create Conversion, select your data source, then choose Manually with code. Click Done, then Save and Continue.
4

Copy your conversion details

You will see the option to set up your Google tag and events. Choose the tab that says Use Google Tag Manager.Save the following values — you will need them in the next step:
  • Conversion ID
  • Conversion Label

​
Step 2: Add the Google Tag Manager script to Architect

1

Copy the GTM scripts

In your Google Tag Manager workspace, click on your Google Tag Manager container. You will see two scripts — one for the head and one for the body.Copy both scripts.
2

Add the scripts in Architect

Go to your Architect page, then navigate to Settings and click Scripts. Add two scripts:
  • One with the head script, placed in the head
  • One with the body script, placed at body start
Click Save in Architect.
3

Test your website in Google Tag Manager

Go back to Google Tag Manager and use the Preview mode to test your website. Enter your Architect page URL and make sure the GTM container loads correctly on the page.

​
Step 3: Create a trigger in Google Tag Manager

1

Open Google Tag Manager

Go to your Google Tag Manager workspace.
2

Create a new trigger

Navigate to Triggers and click New Trigger. Name it something clear like Architect URL Click Trigger.
3

Configure the trigger

Click Trigger Configuration and choose the trigger type Custom Event.Set the Event Name to:
architect_cta_click

​
Step 4: Create a conversion tag in Google Tag Manager

1

Create a new tag

Go to Tags and click New. Choose Google Ads and then Google Ads Conversion Tracking.
2

Enter your conversion details

Enter the Conversion ID and Conversion Label you saved from Step 1.
3

Set the trigger

Under Triggering, select the Architect URL Click Trigger you created in Step 3. Click Save.

​
Step 5: Test and publish your changes in Google Tag Manager

Use the Preview mode in Google Tag Manager to test that your tags and triggers are firing correctly on your Architect page. Once you have confirmed everything is working, click Submit in the top right to publish your workspace changes. Your triggers and tags will not be active until you publish.

​
Step 6: Add the conversion action to your campaign in Google Ads

Go to Google Ads and press Finish on your conversion action. Then add the conversion action to the campaign you are running with Architect. You can verify the conversion action is set up correctly by going to Goals in Google Ads and checking that the status shows as active.

​
Debugging

If conversions are not tracking as expected, check the following:
  • Conversion linker: Make sure you have a Conversion Linker tag set up in Google Tag Manager. This is required for Google Ads conversion tracking to work correctly.
  • GTM published: Make sure you have submitted and published your changes in Google Tag Manager. Unpublished changes will not fire.
  • GTM script in Architect: Verify that the Google Tag Manager script has been added to the Scripts section in your Architect page settings.
  • Conversion setup time: Conversions can take up to 24 hours to set up and start reporting in Google Ads.