Changelog

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Interactive On-Page AI Experiences

• Page Agent Chat: Visitors can now interact with our Page Agent through the ‘Ask me anything’ bar, allowing them to ask questions and generate personalized page sections.
• Inline Conversations: Hover over any element on the page and see personalized suggestions to expand the conversation. Instead of having a one-size-fits-all FAQ, we let the agent predict the most frequently asked questions for every component on your page: text paragraphs, features cards, images, etc. (Note: Available on newly generated pages only.)
• Keyword Cards: Highlighted text keywords are now interactive! Click on one and the agent will pull out a definition or explanation card. (Note: Available on newly generated pages only. You might also notice that the highlighted words on your page have changed colors. If desired, you can always change that color back by heading to your Brand Settings under ‘Links/ Highlights’ color.)

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Enhanced People Tracking & Management

• Redesigned Prospects Dashboard: Easily search, sort, and group your leads, and view their activity and personalized pages side-by-side.
• More Ways to Capture Details: You can now save LinkedIn profiles, company domains, and automatically-formatted international phone numbers directly to your prospect records.
• 🔜 Coming Soon: Bulk Upload, Export and Page Creation for Prospects

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Global Workspace & AI Knowledge Settings

• Global Search (Cmd+K): Jump instantly to any campaign, page, or prospect from anywhere in the app using our new global search shortcut.
• Global AI Rules: Take full control of your brand voice. Set workspace-wide “rules” for your AI—tell it exactly how to speak, what value props to emphasize, and how to represent your business across all your pages.
• Document-Grounded Answers: You can now upload your company documents and the AI will use them to provide smarter, more specific answers to your visitors’ questions.

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Smarter prospect and lead management

• New prospect dashboard: Manage all your leads and prospects in one place. Edit prospect names, add custom notes, and bulk manage (assign, trash, or restore) multiple leads at once.
• Auto-capture: Form submissions are now automatically captured as prospects. You can also manually add prospects and generate customized pages for them.
• Analytics tracking: See how and when leads interact with your pages, with engagement logged to each prospect profile.

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More interactive and beautiful pages

• New global page layout: We increased the width of the main content rail by collapsing the right-side navigation. Pages require less scrolling and feel more premium.
• Action widgets: Pin important links, social proof, and videos to the left-rail Action Card for high visibility. Action widgets stay consistent across pages. Configure them in Page Group Settings under Action Widgets.
• Feature card makeover: Feature cards now support more advanced styling options like borders, radiuses, and colors.

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Coming soon

• Component conversations: Every component becomes a starting point for a conversation. Users can hover over elements to see personalized suggestions and ask questions.
• Chat with the page: We’re bringing back the Question Bar. Visitors can request new sections through the Agent Input Bar (for example, type “Pricing” to generate a pricing section).
• More action widgets: Calendar, sound, and more. Requests are open.

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Functionality Improvements

• Page Cloning: Duplicate any page right from your dashboard. Easily reuse your highest-converting layouts across different Page Groups or set up quick A/B tests. Just clone the page, tell the agent what to tweak, and hit publish.
• Page Group Types: When creating or editing a Page Group, you can now select a purpose type. This tells our AI exactly what kind of page to build, automatically tailoring the structure, tone, and messaging to match your goal.
• Stop the AI Mid-Build: You can now hit stop mid-generation. It safely saves the draft right where it stopped, allowing you to instantly tweak the design on the fly.
• Full UTM Tracking on Forms: When a visitor fills out a form, full UTM parameters are now captured and passed directly through your webhook into your CRM. You’ll know exactly which ad, email, or campaign drove the conversion.

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Page Improvements & New Components

• Cookie Banner: Architect now has its own custom cookie banner. Fully customizable to match your brand’s styling, it automatically targets visitors based on their region to ensure compliance. It also works seamlessly with Google Consent Mode v2 to keep your Google Ads and third-party analytics strictly compliant, all while your native Architect conversion metrics continue to track perfectly.
• Page Image Loading: We’ve upgraded how images load on your pages using progressive placeholders and responsive sizing. This gives your visitors a much smoother mobile experience and boosts your page speed (a big win for SEO).

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Enhanced Asset Library

• Delete Images: Keep your workspace tidy by deleting old images, logos, or icons you no longer need.
• Instant Logo Imports: You can now search for a brand domain and automatically import their official logos directly into your library.
• Image Scraping: Enter your website URL to instantly pull and bulk-upload existing images from your website.

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Analytics & Reporting

• Analytics Dashboard: View high-level metrics for all your page groups and pages in one place. Easily track session counts and engagement over time to see which pages are winning.
• Excel & CSV Export: You can now export your analytics data directly to Excel or CSV. Perfect for sharing campaign results with stakeholders or combining data with your own internal reports.

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Routing and Experiments

• Weighted Traffic Routing: Distribute traffic across multiple pages using customizable weights. Perfect for A/B testing, gradual rollouts, or splitting traffic between different pages.
• External URL Experiments: Compare your existing landing pages against ours using a single, unified link, where you decide how to split the traffic. This is specifically useful if you are running PMAX Campaigns, as you are unable to run these experiments in Google.
• Query Parameter Preservation: UTM parameters and tracking data automatically flow through redirects, ensuring your attribution stays intact across the entire visitor journey.

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New Components

• Video Component: Video is one of the highest-converting assets for landing pages. We’ve added a dedicated workflow to manage and embed YouTube videos onto your page.
• Form Improvements: We’ve upgraded our forms, allowing you to include multiple fields, such as phone numbers, first and last names, or multiple-choice questions.
• Feature Cards with Images: You can now add rich images directly to your feature cards, making it easier to showcase your product’s core benefits and break up text-heavy sections.

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Platform Improvements

• Archiving: You can now archive page groups and pages. This removes them from your active dashboard but keeps the data safe if you need to restore an old campaign later.
• CSV Data Exports: You can now export your data directly to CSV. This includes a Session Summary Export (metrics like duration, scroll depth, and clicks) and a Live Pages Export (stats like views and CTR%).
• Per Page CTA: A new feature that allows you to set the CTA per page, meaning you can tailor the link destination or form to match the specific goal of that individual landing page.
• OG Image Generator: The system can now automatically generate Open Graph (social preview) images for your brands using AI, so your links look polished when shared on LinkedIn or Slack.

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Faster, Smarter AI Builder

• Web Search: The agent can now browse the web to gather context on your company or competitors, resulting in much more relevant copy and design.
• Interrupt the Agent: You can now stop the AI mid-generation if you see it going in the wrong direction.
• Clarifying Questions: If your prompt is ambiguous, the agent can now pause to ask you clarifying questions (with quick-reply chips) to ensure it builds exactly what you want.

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New Agent Experience: Build & Edit in Real-Time

• Chat-to-Build: Simply chat with the agent to generate or modify landing pages. This allows for rapid iteration when spinning up personalized pages for different target accounts.
• Live Streaming: Watch your page build itself in real-time. As the agent generates content, the preview updates instantly, no more waiting for the whole page to finish processing.
• Direct Slice Editing: You can now ask the agent to edit specific sections (slices) of a page directly, making it easier to tweak copy or layout for specific customer segments without rebuilding the whole page.

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Analytics Update: Goodbye Metabase, Hello Native Data

• Full Migration to In-Platform: You can now access all your campaign data without ever leaving your dashboard. All tracking, including UTM parameters and Date Range filtering, is now exclusively located in the Analytics tab within your page groups.
• Upcoming V2 Agent Metrics: We are currently integrating deep-dive analytics for the new Agent. Soon, you’ll see native tracking for threading, FAQ interactions, clicks, and scroll behavior right alongside your traffic data.

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Visual Polish: Highlighting & Animations

• Enhanced Page Animations: We’ve improved the motion design throughout the entire page experience. From smooth transitions to subtle entrance effects, the platform now feels more fluid and high-end.
• Tailored Branding: Customize your look and feel with ease. From custom CSS to specialized font libraries, you can now direct the agent to style your pages to be pixel-perfect and on-brand.
• Coming Soon: Video components, logo groupings, and icon sets.

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Brand New Analytics Dashboard

• Individual Session Streams: You can now drill down into specific visits to see exactly what happened. Track how far a user scrolled, precisely how long they spent on the page, and what actions they took during their session.
• Page Group Analytics: View aggregate performance data for entire clusters of pages at once or see performance difference between two or more pages to see exactly which variations are converting best.
• Visual Trends: Spot patterns faster with our new charts and visualizations, helping you identify conversion trends and anomalies over time.

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Faster AI & Page Performance

• Faster AI Generation: We’ve upgraded our AI agent (now using the latest models). You will notice significantly faster speeds when generating new page content, designs, and copy.
• Snappier Page Loads: We’ve implemented smart caching for page links and files. This means your landing pages load faster for your prospects, a critical factor for SEO rankings and reducing bounce rates.